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Visit Holland iPhone App

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Client: NBTC
Format: Native iPhone application

Summary: NBTC (Netherlands tourism board) asked us to design a mobile application for tourists visiting Holland. In a workshop session together with the client and with input from research with our target users on Facebook, we explored the opportunities where an app could help a visitor get the most from their trip.

I mapped these ideas out into a “user journey” to help think about what kind of information, inspiration and functionality a visitor would find useful in the different stages before, during and after their trip.

Visit Holland User Journey

Based around facilitating the user in each of these contexts, I developed a concept in which the user is helped to create a personalised itinerary for their visit. The app inspires, recommends and sometimes surprises the user with activities and points-of-interest. Particular attention was paid to the user’s needs during their visit, where offline access to information and maps is a requirement.

I created an application navigation structure and user interface wireframes using Adobe Fireworks and used Apple Keynote to simulate the touch-screen interactions and animated transitions as a way to explain the concept to the client and my team. After the initial concept development, in my role as creative lead, I directed the further user-experience specification, information architecture and visual design of the application.

Visit Holland Wireframes

Role: Interaction design, creative lead

Link: Visit Holland in the Apple App Store


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